Keeping Your Child Safe in Sport campaign

Last updated: 02 Apr 2026
Taking part

Thank you or taking part in Keeping Your Child Safe in Sport 2025!

Whether you shared our resources or hosted your own event, parents across the country talked to their children about how they can bring out their best through positive actions and support.  

Over 100 key partners played their part and supported this year. The campaign exceeded expectations and we know we couldn't get this message out alone. Your strong and consistent support helps amplify the campaign’s core message: that parents and carers play a vital role in making sport a safe and enjoyable space for children.

Looking forward to 2027

Keeping Your Child Safe in Sport Week has always run in October since 2016, but we have decided, alongside key partners and funding bodies, to move the campaign week to maximise impact and reach. 

From 2027, Keeping Your Child Safe in Sport Week will run annually during the third week of May.

Will you join us 17-23 May 2027? 

Download a calendar event

Our parent campaign remains a long-term commitment and key date in the sport safeguarding calendar, we hope you can continue to support it. 

What can you do in the meantime?

Our 2025 material is still available if you wish to use it:

The part a parent and carer plays in their child’s sport can have a big impact on their child’s wellbeing and how they feel about sport.

Why do parents matter in sport?

Why do parents matter in sport?

There are multiple studies such as The role of parents in the motivation of young athletes: a systematic review Jan 2024 that show parents are one of the main influencers that shape a child’s experience and participation in sport and physical activity. 

They show that a strong, positive parent-child relationship helps children feel safe and secure and supports positive behaviour in the children themselves. This allows them to take part in sport confidently, regulate their own emotions better and to build confidence, motivation, self-esteem and healthy relationships.  

Some parents might not realise that certain actions can negatively affect their child's experience in sport. Parenting can be tough, and every family faces different challenges. Things like financial worries, lack of support, or their own childhood experiences can all influence how parents support their children in sport.

That’s why we need to help parents and carers to reflect on their behaviours and better understand what their child needs to keep them safe, secure and help them to enjoy and thrive in sport.  

We have a wealth of information, advice and guidance to help your organisation better support parents and carers in the crucial role they play in their child’s journey.

Keep up to date

More about the KYCSIS campaign

Keeping Your Child Safe in Sport is a national, year-round campaign which looks at improving parental involvement in children’s sport. The campaign features an annual awareness raising week.

During this awareness raising week we shared resources to help sports and parents to work together to keep children safe in sport.

For 2025 we asked parents to play their part and bring out the best in their child by being the best supporter. (See the Keeping your child safe in sport parents' pages on the NSPCC website for all of our campaign resources and information written directly for parents and carers in one place.)

Keep up to date

You can sign up to our mailing list to receive related resources and guidance throughout the year.

You can also help us to reach more people in sport by liking and sharing our content on LinkedIn at NSPCC Sport.

Follow us on LinkedIn

NSPCC Sport

Need help dealing with a concern?

Talk to your club welfare officer - the designated person for safeguarding at your club, and report any concerns in line with your national governing body's (NGB) policy and procedures.

Find out what you need to do