We are committed to protecting the integrity of the NSPCC brand. To help ensure consistency and trust, organisations must have written permission before using any NSPCC logo, this includes NSPCC Sport, Childline, NSPCC Helpline and NSPCC Learning.
When we may grant permission
We only allow organisations to use the NSPCC Sport logo in specific circumstances, including:
- When we receive funding from the organisation, for example Sport England or Sport Northern Ireland.
- When we have a long-standing contractual relationship, such as with The Football Association.
- When we work in an established partnership, for example with the Ann Craft Trust.
- When an organisation can demonstrate a clear business need and has successfully completed our due diligence process.
Before using the NSPCC Sport logo
Please do not use any NSPCC logo without written permission. To discuss your request, email sport@nspcc.org.uk.
Brand approval
If permission is granted, you'll need to share examples of how the logo will be used. We reserve the right to ask for materials to be amended or the logo to be removed if its use does not meet our brand guidelines.
Promoting our services without using the logo
We greatly value the work organisations do to help keep children safe and promote our services. In most cases, you do not need to use the NSPCC logo to do this. A simple text URL link will be appreciated. To help you signpost people to NSPCC support and resources, we can also provide a range of free materials including:
- posters
- social media assets
- videos
- website copy
These resources can be downloaded and used by any organisation.
- NSPCC Sport: support and resources for anyone working in sport or physical activity.
- NSPCC Sport for parents and carers: information and guidance to help parents and carers keep children safe in sport.
- NSPCC Helpline: support for adults who need advice or are worried about a child.
- Childline: free, confidential support for children and young people under 19.
- NSPCC Learning: safeguarding guidance and training for professionals and volunteers working in education, children's services, health and community settings.
Thank you for helping us keep children and young people safe, on behalf of the NSPCC and everyone we work to safeguard. #TeamNSPCC #SafeInSport