We are committed to protecting the integrity of the NSPCC brand. To help ensure consistency and trust, organisations must have written permission before using any NSPCC logo, this includes NSPCC Sport, Childline, NSPCC Helpline and NSPCC Learning.
When we may grant permission
We only allow organisations to use the NSPCC Sport logo in specific circumstances, including:
- when we receive funding from the organisation, for example Sport England or Sport Northern Ireland
- when we have a long-standing contractual relationship, such as with the Football Association
- when we work in an established partnership, for example with the Ann Craft Trust
- when an organisation can demonstrate a clear business need and has successfully completed our due diligence process
Before using the NSPCC Sport logo
Please don't use any NSPCC logo without written permission. To discuss your request, email sport@nspcc.org.uk.
Brand approval
For us to grant permission, you'll need to share examples of how the logo will be used. We reserve the right to ask for materials to be amended or the logo to be removed if its use does not meet our brand guidelines.
Promoting our services without using the logo
We greatly value the work organisations do to help keep children safe and promote our services. In most cases, you don't need to use the NSPCC logo to do this. A simple text URL link will be appreciated. To help you signpost people to NSPCC support and resources, we can also provide a range of free materials that any organisation can download and use, including:
- NSPCC Sport posters, copy and social media assets for anyone working in sport or physical activity (ZIP)
- NSPCC Sport video, copy and social media assets for parents and carers (ZIP)
- NSPCC Helpline posters - support for adults who need advice or are worried about a child
- Childline posters - free, confidential support for children and young people under 19
- NSPCC Learning poster (PDF) - safeguarding guidance and training for professionals and volunteers working in education, children's services, health and community settings.
Thank you for helping us keep children and young people safe, on behalf of the NSPCC and everyone we work to safeguard. #TeamNSPCC #SafeInSport